I was tasked with creating tabletop advertisements in a local mall to support Anderson Center for Autism’s recruitment efforts. Careful thought was put into how the create advertisements that would speak to the viewer and wouldn’t appear out of place in a food court environment.
To achieve this goal, I focused on creating advertisements that incorporated food. In order to make the ads appear more personal, each advertisement incorporated a popular dish that was served by a restaurant in that food court. The advertisements were placed near each corresponding restaurant so when a consumer sat down with their food, it would be similar or exact to what they were eating.
Due to a limited budget for this project, most images were obtained from Pexels or Unsplash. However, to ensure that each restaurant in the food court had a unique dish, it was required to photograph additional food dishes.
Posted with permission from Anderson Center for Autism.
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